Meet Robert

Be You. Brand YOU. Nothing Else Matters

Robert Lee Barber

Entrepreneur, Fortuen 150 Executive, Author, Husband of 23 years, Dad of 19 and 14 year old and Entrepreneurial speaker.

Fortune 150 Experience

Electrical Engineering Degree, MBA to start. A decade long career with Florida Power & Light, Inc where he held many positions of increasing responsibility during his tenure. When he decided to leave FPL to pursue a career in real estate, Rob was Director of Human Resources and Labor Relations with responsibility for over 1000 employees in 26 states. Education: Bachelors Science Electrical Engineer and MBA.


  • Electrical Engineer

  • Human Resources

  • Geographical Management Experience overseeing employees in 26 states

  • Start Up Experience (System Processes, Hiring, Training)

  • Union and Contract Negotiations


Serial Reinvention and Business Builder

Since entering real estate in 2006, Rob has created real estate business and teams creating transactions totaling more than $250 million dollars and gained the designation of CCIM. During that time, Rob also built the firm into the leading full service real estate company and the number one auction company in Florida. No matter what market, you can reinvent and create business.


  • Moved between career specialities from engineering, to HR, to Union Negotiator, to Start Up Expert

  • Left corporate environment to build his own business

  • Started from scratch in Real Estate in 2006, the worst recession in US history

  • Started 3 businesses including Commercial Brokerage, Residential Brokerage, and Real Estate Auctions and Disposition firm


Marketing vs Attention

It all starts with Branding. Whether you work for a company or yourself. Branding is the consistent effort to tell your story. Across ALL platforms that make economic and targeting sense. Robert has not only branded and rebranded as markets shifted, but done it individually, as a company and as teams.


  • From scratch built a customer base of over 40,000

  • Email marketing expert with 250,000 emails a month and over 25-50% open rates

  • Social media practitioner across all platforms

  • Attention is more important than marketing

  • Licensed Commercial DRONE pilot

  • Lover of the camera and Vlog platform